Interação social de estudantes universitários colombianos e espanhóis nas redes sociais e perfis predominantes
DOI:
https://doi.org/10.17398/1695-288X.20.2.9Palavras-chave:
Mídia social, Redes sociais, Comunicação social, Interação social, Estudantes universitarios, Perfil de usuárioResumo
Estudantes universitários interagem e se comunicam por meio das mídias sociais (MMSS) e desenvolvem atividades online que definem seus perfis de usuários. Esta pesquisa investiga os usos do MMSS por estudantes colombianos e espanhóis (N = 501) para interagir socialmente, identificando seus perfis associados às atividades que realizam. É adotada uma metodologia quantitativa descritiva, com posterior análise de variância verificando a existência de diferenças estatisticamente significativas com base nas variáveis sexo, idade e nacionalidade. Os resultados mostram que os universitários se destacam por terem maior presença, atividade social e envolvimento no MMSS, realizando frequentemente tarefas de atualização de status, postagem de mensagens, comentários, vídeos ou fotos, envio de mensagens, visitas e valorização de outras pessoas. contas. Isso contribui para delinear perfis como criadores e críticos, e ao contrário, seus colegas adotam perfis de colecionador e espectador. Observam-se perfis heterogêneos associados à idade relacionados aos interesses dos universitários. Por nacionalidade, existem diferenças na utilização generalizada de determinados MMSS e nos perfis de utilizador. Os espanhóis se destacam por serem criadores e espectadores, e os colombianos prevalecem por perfis criativos e críticos. Os MMSS estabelecem suas próprias fórmulas de expressão, portanto, os universitários devem escolher aquelas que melhor atendem aos seus objetivos.
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